How do you make the girl of your dreams come to "your place"? You try to tease her. "Wanna come in? For a Coke, french fries, a Big Mäc? Or a applestick?" Well yes, "That's a really cheap trick". The cheap trick with the extra applestick.
"Cool" rockers don't show feelings. Not even on the best buddy's birthday. It's only when they get more than they expect, that they become "human". Like with the McD Super Summer Saving Menue - with extra Milkshake! Happy Birthday, Rocker.
Young at heart. That' the genetic secret of McD. Who ever you are, at McD you feel free to enjoy your meal your way. And no matter how old you are: a Big Mac keeps you young at heart. Sometimes so "young" that you even start using young words. Like "wicked."
The best 10sec-commercial I ever did. Introducing the new McFlurry, the icecream that goes beserk, because it's stirred up in a special way by a heavily rotating spoon. 4 seconds "incredible b-movie-action"!
Two commercials that unfortunately never made it.
A commercial for the Happy Meal. A little boy hacks his family with the ever same words. He constantly sings/shouts "Twonintynine ... Twonintynine ... Twonintynine!!!" Until he gets what he's wanted: A trip to McDonalds, where he finally asks "What exactly is Twonintynine?"
Some posters and sets for various promotions.
